London’s most imaginative and democratic department store seeks to create a sense of retail theatre and wonder for its customers.

Vital statistics

  • 1909 Established
  • Private Type
  • 1,001 - 5,000 Number of employees
  • London, United Kingdom HQ

Key people

  • Anne Pitcher Managing Director
  • Linda Hewson Creative Director
  • Paul Kelly Chief Executive

Menswear Q&A

Company Snapshot

Selfridges: A Retail Theatre of Wonder

Selfridges: A Retail Theatre of Wonder

LONDON, United Kingdom — At Selfridges’ flagship location situated on London’s Oxford Street, one of the world’s busiest and most populist shopping thoroughfares, the menswear department has built a reputation for supporting emerging talent and acting as a global platform for launching less established labels.

In recent years, it has positioned itself as a London market leader for luxury streetwear, which is also impacting the buy in the company’s other retail locations in Manchester and Birmingham. In addition, Selfridges’ creative director Alannah Weston has embarked on a long-term strategy of creative in-store presentation and experiential initiatives to promote a sense of ‘theatre and wonder’ for consumers. World-class in-store presentations and top-tier designer collaborations continue to set Selfridges’ menswear department apart from its competition.

BoF sat down with Terry Betts, Selfridges buying director, to learn more.

BoF: Describe Selfridges’ approach to retail.

TB: I don’t think there is such a thing as a traditional department store anymore. I really see Selfridges as truly a multi-platform business. We have people shopping in store and researching online, and vice versa actually. In terms of what we do best, I believe we showcase the best talent in the industry and within that we provide an edit, the best of that talent, for our customer. That is what our customer is looking for – the newness, a sense of exclusivity… there is an expectation for that. It is that hunger and appetite for what is new that really drives our business.

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Company Snapshot

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