Society Management
Latest News & Analysis
China
Using Famous Faces to Impress Chinese Consumers Just Got Trickier
Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.
News & Analysis
Amid Model Wars, Ford Rebrands with the Help of Fabien Baron
After years of struggle, Ford Models, the agency founded by Eileen and Jerry Ford in 1946, is adopting a new strategy led by two former rivals.