Solid & Striped

With no clear market leader, dozens, if not hundreds, of brands are crowding into the category, from venture capital-funded start-ups like Summersalt and Andie to global fast-fashion players like Asos and Boohoo. Here's how to stand out.

The woman tapped by Pat McGrath and Glossier's Emily Weiss to develop their first beauty products, Alexis Page, shares advice for young talent and her unique career path in beauty.

E-commerce players are leaning heavily on exclusive collections from buzzy brands in the fight for customers — but the cost for emerging labels to play the game can be high.