• Inside Space Mue

Space Mue

The celebrity go-to spot made its name catering to South Korea’s influential entertainment industry with its avant-garde edit.

Vital statistics

  • 2004 Established
  • Public Type
  • Seoul, Korea, Republic of HQ

Key people

  • Joonwoo Cho Merchandising Manager
  • HyungJong Kim Chief Executive

Menswear Q&A

Company Snapshot

Space Mue: The K-Pop Institution with Fashion Credentials

Space Mue: The K-Pop Institution with Fashion Credentials

SEOUL, South Korea — Situated in Cheongdam-dong, Seoul’s fashion and retail hub, Space Mue’s high fashion credentials are immediately apparent from its unique and imposing architecture. As a leader in South Korea’s trend-mad menswear marketplace, Space Mue stocks the most avant-garde of global fashion in order to satisfy its customer base. Popular culture is an important factor in Space Mue’s retail concept and strategy. South Korea’s widely followed and ultra-visible popular culture dictates that its male stars go further and further in their fashion choices to keep pace. Space Mue positions itself to capitalise on their constant need for new merchandise, and tap the huge numbers of men that are influenced by it.

BoF sat down with Cho Joon Woo, head buyer of South Korea’s most directional retailer, Space Mue.

BoF: How does Space Mue approach global fashion in servicing the South Korean menswear market?

CJW: When we buy, we have a strong Space Mue men’s ideal concept. When we buy the items we always think whether they are chic or edgy. A too natural concept is not ours. We always see the structure at the core; the detail is not as important as the silhouette. When we select the items, we buy some commercial pieces, but we always buy very strong pieces that represent the designers and their characters. Mue means there is no two. It is a Chinese character, Mu is nothing and E is a two, so it means, ‘there is no other.’ It is like the store, the product and our clients.

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Company Snapshot

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