The North Face Premium Page

The North Face® is the premier supplier of authentic, innovative and technologically advanced apparel, footwear, equipment.

The North Face

The North Face® is the premier supplier of authentic, innovative and technologically advanced apparel, footwear, equipment.

Vital statistics

  • 1966 Established
  • Public Type
  • 501 - 1,000 Number of employees
  • 120 Stores
  • 2701 Harbor Bay Parkway
    Alameda, United States
    HQ

Key people

  • Tim Hamilton VP, Global Product Creative

Company Snapshot

Company Snapshot

The North Face® fundamental mission remains unchanged since 1966:
Provide the best gear for our athletes and the modern day explorer, support the preservation of the outdoors, and inspire a global movement of exploration.

We are named for the coldest, most unforgiving side of a mountain. We have helped explorers reach the most unfathomable heights of the Himalayas. But The North Face® legend begins, ironically, on a beach. More precisely, San Francisco's North Beach neighborhood, at an altitude of only 150 feet above sea level. It was here in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store. From the beginning, the brand committed to serving all those who desired to explore and to serving our natural wild lands by helping to conserve them. At our core, we believe exploration creates an indelible bond with the outdoors, inspiring people to protect our land and pass these beliefs down to the next generation.

Now, more than 50 Years after its humble grand opening, The North Face delivers an extensive line of performance apparel, equipment, and footwear. We push the boundaries of innovation so that you can push the boundaries of exploration. We remain deeply proud to be the first choice of the world's most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers.

There's little telling what the next 50 years hold for us. However, there is one bedrock of certainty: The North Face will maintain an unwavering commitment to pushing the limits of innovation and design, so that you can push your limits outdoors. Never Stop Exploring.

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