BoF 500

The people shaping the global fashion industry

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Francisco Costa

Former Creative Director Womenswear, Calvin Klein


Having trained with Oscar de la Renta, he revived classic American label Calvin Klein with muted palettes and restrained silhouettes but has since moved to the beauty space with his own skincare line.

Giovanni Bianco

Art Director & Founder, GB65


The Italian creative director has collaborated with brands like Zegna, Ferragamo and Miu Miu on brand communications.

José Auriemo Neto

Chairman, JHSF, President, Cidade Jardim


He continues to lead one of Brazil’s most prominent real estate development companies and introduced Hermès and Jimmy Choo to the country.

Lilian Pacce



The prolific Brazilian fashion journalist earned her degrees in London and now helms a lifestyle and fashion blog.

Monica Mendes

Founder, Mônica Mendes Communications


One of Brazil's most influential PR executives, she has helped establish global luxury brands and find market opportunities in her native country.

Natalie Klein

Founder, NK


She launched her upscale boutique in São Paulo to introduce understated luxury to the burgeoning local market.

Oskar Metsavaht

Designer, Osklen


The doctor turned sustainability champion devised a fabric that could withstand icy conditions, which grew into a well-known Brazilian sports brand.

Thássia Naves



One of the most influential fashion bloggers to come out of Brazil, brands such as Farfetch and Sephora place adverts in her fashion report.

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