BoF 500

The people shaping the global fashion industry

Supported by

Jung Kuho

Executive Director, Seoul Fashion Week


A veteran designer in his native Korea, he is the man putting Seoul Fashion Week on the international map.

Jung Wook Jun



Now backed by Samsung, the designer is one of the leaders of Korean fashion in the global market.

Lee Seo-Hyun

Chief Executive, Cheil Group


As head of Samsung's Welfare Foundation and the Leeum, Samsung Museum of Art, she is poised to inherit control of the sprawling Korean conglomerate.

Park Seo-Won

Senior Vice President, Doosan


As the heir apparent to a Fortune 500 business empire, this vice president is growing a vast retail network in his native South Korea.

Verbal & Yoon

Founders, Ambush Design


The Tokyo-based fashion power couple sits at the intersection between international acclaim and underground endorsement.

Woo Young Mi



Her sporty menswear is infused with a forward-looking edge and is sold through her own stores and leading global retailers.

Yun-kee Jeong

President, InTrend


Representing major global luxury brands through his PR firm InTrend, Jeong also dresses top K-drama, K-cinema and K-pop stars, impacting trends across Asia.

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