The South Korean force of nature is a pop culture phenomenon and is muse to a number of designers including Alexander Wang, Jean Paul Gaultier and Jeremy Scott.
Vice President, Shinsegae
The heiress and fashion executive introduced foreign brands like Armani to Korea's top luxury department store.
The Korean superstar is a huge digital influencer across Asia, and has a rampantly expanding global fanbase.
Founders, Rare Market
Jung and Kwon are the duo behind Rare Market, Seoul’s concept store for the Gen Z and millennial crowd.
The lead vocalist of the ubiquitous K-pop group BTS has drawn the attention of Puma and Dior, marking the house’s first venture into men’s stagewear for a pop band.
The lead singer of K-pop girl group Blackpink, which has worked with Louis Vuitton and Dior Cosmetics for the band’s endorsement deals, is also a front row favourite.
Executive Director, Seoul Fashion Week
A veteran designer in his native Korea, he is the man putting Seoul Fashion Week on the international map.
Now backed by Samsung, the designer is one of the leaders of Korean fashion in the global market.
Founder & Chief Executive, Nanda
The eBay reseller-turned-fashion entrepreneur has made Korean fashion and beauty a global export with her labels Nanda and 3CE.
Chief Executive, Cheil Group
As head of Samsung's Welfare Foundation and the Leeum, Samsung Museum of Art, she is poised to inherit control of the sprawling Korean conglomerate.
Senior Vice President, Doosan
As the heir apparent to a Fortune 500 business empire, this vice president is growing a vast retail network in his native South Korea.
DJ & Designer, Kirin
The South Korean DJ’s swift rise to fame through her bold sound and equally bold style caught the New Guard Group’s attention with the launch of her label Kirin.
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