The lead vocalist of the ubiquitous K-pop group BTS has drawn the attention of Puma and Dior, marking the house’s first venture into men’s stagewear for a pop band.
The lead singer of K-pop girl group Blackpink, which has worked with Louis Vuitton and Dior Cosmetics for the band’s endorsement deals, is also a front row favourite.
Founder & Chief Executive, Nanda
The eBay reseller-turned-fashion entrepreneur has made Korean fashion and beauty a global export with her labels Nanda and 3CE.
DJ & Designer, Kirin
The South Korean DJ’s swift rise to fame through her bold sound and equally bold style caught the New Guard Group’s attention with the launch of her label Kirin.
The Korean designer cut his teeth at Phoebe Philo’s Céline and freelanced at Louis Vuitton and Chloé, before launching his womenswear label that has attracted over 120 global stockists.
The savvy businessman revived Fila and stands behind one of Gen-Z’s favourite sneakers of the decade.
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