The BoF 500

As a leading figure in Senegal’s dynamic industry, the fashion week founder has connected designers across francophone Africa to global retail and marketing platforms.

He is already ranked in the top bracket of male models globally and the industry’s top casting agents believe he has a career that will endure.

The Senegalese-born, Italy-based social media creator is TikTok’s most followed star and the linchpin of Boss’ Gen-Z communications strategy.

The first Black male model to walk a Givenchy Couture show, the Senegalese-Italian is also a photographer, shooting for the likes of Vogue and GQ.