The BoF 500

The architect of the quiet expansion of his family brand, now a global business.

Despite having no formal training, she launched her prim and playful label with her husband and sold a major stake to OTB Group – before leaving to focus on her private life.

With an ambitious goal to double sales by 2025, the Hugo Boss chief executive has revamped the German fashion giant’s branding, products and digital channels.

The Swiss entrepreneurs behind performance running brand On cracked the hyper-competitive sportswear market with a mix of distinctive products as well as sharp marketing and distribution strategies.

The financial analyst-turned-entrepreneur founded one of Brazil’s biggest fashion retail success stories with his direct-to-consumer brand Amaro.

The husband-and-wife duo have reinvigorated the house through sharp and precise collections infused with touches of craft and femininity.