The BoF 500

The acclaimed designer, who made her Paris Fashion Week debut this year, is one of the Ukrainian creatives who have forged ahead with their labels in the face of war with Russia.

The former power couple are leading fashion entrepreneurs in the Ukrainian market, having co-founded Asthik Group, one of Ukraine’s fastest growing luxury retail companies, and launched Ienki Ienki, the fashionable brand of puffer coats.

The determined young Ukrainian founded the country’s fashion week equivalent and has built a fashion tech company that became one of the leaders in the metaverse space.

Though she has conflicted feelings about her profession, her elegance has won her countless editorials and ad campaigns, including for Céline.

The founder and creative director of BeGood Studios has produced arresting campaigns for Calvin Klein and Valentino, often blurring the line between art and advertising.

She launched a global platform supporting students and emerging talent from acclaimed fashion universities.

The editor-in-chief of Vogue Ukraine is shining a global spotlight on Ukraine’s creative scene, reframing fashion and beauty as an act of resistance.