The deputy editor of Vogue India for four years, Subramanyam took over Elle India in 2013 and established the 1996 publication as a leading player in India’s growing fashion industry, as well as a platform to discuss topics concerning modern Indian women, including gender, feminism and sexuality.
Subramanyam attended University of East Anglia in the UK, where she received a master’s in Film, Cinema and Video studies. Before joining Vogue in 2008, she wrote for the travel and lifestyle magazine, India Today Travel Plus.
Every month, Subramanyam was the first to reveal the magazine’s new cover, via her Instagram account, with cover stars including Bollywood’s biggest actresses, Indian models and emerging players in Indian fashion, such as Pernia Qureshi.
In 2015, Ogaan Publications, which publishes Elle and Elle Décor in India, was reorganised and rebranded as Ogaan Media. As part of the move, which aimed to improve user experience and bring the publications’ print and digital channels closer together, Subramanyam was appointed as fashion & beauty content chief.
In 2017, Subramanyam ended her four-year tenure as editor-in-chief at Elle. To start her own content company. In 2018, Subramanyam was instrumental in furthering the erupting #metoo movement in India, exposing a former Bloomberg Quint associate editor via Instagram.