For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

{alt missing}

Alan Fang

Chief Executive Formula E Racing HK, Former Chairman Novo Holdings

As founder of one of China’s biggest multi-brand fashion retailers, he has deep consumer insight and launched the trade show Novomania.


Alan Fang, chief executive of Novo Holdings, launched Novo Concepts, one of China's biggest multi-brand fashion retailers, in 2003. He followed in 2010 with Novomania, an independent fashion and accessories trade fair.

Fang's decision to open multi-brand stores — 30 new locations in 2013 alone — is, by his own admission, contradictory to current Chinese consumer behaviour, which he believes is still "not that sophisticated. They don’t ask themselves ‘why am I wearing this that way.'"

Fang’s other venture, Novomania, was one of the largest independent fashion trade fairs in China. Fang’s conviction that “multi-brand stores will become the solution for niche and independent brands entering China,” led him to provide an arena to enter the market, as well as the stores in which to sell the merchandise.

Fang intended for Novomania to be the dominant fashion trade fair for all of Asia. “To be the one tradeshow for all [of] Asia you have to have a massive market to tap into and only China has it. We want to invite the best buyers from around the globe to see the world’s best brands.”

Fang comes from one of Hong Kong’s premier fashion families, who owns Pringle of Scotland and founded the Toppy Group.

In 2013, Novomania was acquired by events giant UBM Asia, who later cancelled the event for good in October 2014.

Fang later transitioned from retail into racing, becoming chief executive at Formula Electric Racing Hong Kong in 2016.


Novo Holdings

Novo Holdings


1997 - Present

Shanghai, China

Vital Statistics



Member since

Similar Profiles

Angela Ahrendts

Outgoing Senior Vice President of Retail and Online Stores, Apple Inc.

Ahmad Al Sayed

Former Chief Executive, Qatar Investment Authority

Johann Rupert

Chairman, Richemont

Aldo Bensadoun

Founder & Chairman, Aldo Group

What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.