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Alex Kuruvilla

Managing Director, Condé Nast India

The award-winning executive has driven the expansion of Condé Nast’s media properties in India from a standing start.

Biography

Alex Kuruvilla is the managing director of Condé Nast India. He has successfully launched four Condé Nast titles: Vogue India, GQ, Condé Nast Traveller and Architectural Digest, all of which have seen a year-on-year increase in readership.

Although Vogue India, Condé Nast’s biggest title on the sub-continent, has “moved up from a print run of 50,000 to 60,000 copies,” Kuruvilla’s gaze is firmly fixed upon digital prospects. “In most digitally savvy markets, including some in Asia, digital accounts for 20 to 22 percent of revenues. India should do better than that.”

India’s vast population and landmass is at the heart of Kuruvilla’s digital focus. “Part of the role that Vogue [India] has played since its launch to demystify fashion.” This is a role Kuruvilla envisages the brand to play for ever-increasing numbers of consumers, “while there is distribution in more than 100 towns, digital can spread the reach further.”

Prior to his appointment at Condé Nast, Kuruvilla served as managing director of MTV Networks India, as well as executive vice president of MTV Networks Asia. Kuruvilla transformed MTV from a single channel into a network including Nick, a children’s channel, and VH1, India’s only international music and lifestyle channel. Whilst at MTV, Kuruvilla and his team were the recipients of over 80 international awards.

Kuruvilla believes, “in India, with reach [and] circulation growing, both digital and print revenues can grow; this is the time, I think, for us to ring fence our business; to make it tougher for others to come in.”

Career

Condé Nast

Condé Nast

Chief Executive, Condé Nast India

2006 - Present

Mumbai, India

MTV Networks India

MTV Networks India

1995 - 2005

Mumbai, India

Vital Statistics

Born
1959
Nationality

India

Location
India
Member since
2013

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What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.