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Alice Ferraz

Founder & Chief Executive, F*hits

What is the BoF 500?

The BoF 500 is the definitive professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of The Business of Fashion, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research.


An avid blogger, founder and chief executive of F*hits and champion of the Brazilian luxury market, Alice Ferraz is one of the country's most formidable fashion connectors.

Ferraz launched Brazil’s first network of bloggers, called F*hits. F*hits hosts 220 Brazilian influencers, hand-picked by Ferraz and ranging in age from 18 to 50, which garner over 40 million unique visitors — the biggest online audience of a beauty and fashion website in South America. “I really like real fashion coming from blogs. It creates an authentic desire. A woman my age, for example, can look at my blog for inspiration and have immediate access to the clothes I am wearing,” she told BoF.

Ferraz previously founded a fashion PR agency, Ferraz Moda, securing traditional media placements for brands like Marc Jacobs , Caudalie and Moda Operandi. She also helped to create Brazil’s first social media degree at Centro Universitário Belas Artes, a private university in São Paulo.

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