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Alice Ferraz

Founder & Chief Executive, F*hits

The prolific blogger and publicist has helped to develop the luxury market in her native Brazil while championing local designers.


An avid blogger, founder and chief executive of F*hits and champion of the Brazilian luxury market, Alice Ferraz is one of the country's most formidable fashion connectors.

Ferraz launched Brazil’s first network of bloggers, called F*hits. F*hits hosts 220 Brazilian influencers, hand-picked by Ferraz and ranging in age from 18 to 50, which garner over 40 million unique visitors — the biggest online audience of a beauty and fashion website in South America. “I really like real fashion coming from blogs. It creates an authentic desire. A woman my age, for example, can look at my blog for inspiration and have immediate access to the clothes I am wearing,” she told BoF.

Ferraz previously founded a fashion PR agency, Ferraz Moda, securing traditional media placements for brands like Marc Jacobs , Caudalie and Moda Operandi. She also helped to create Brazil’s first social media degree at Centro Universitário Belas Artes, a private university in São Paulo.

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What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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