An avid blogger, founder and chief executive of F*hits and champion of the Brazilian luxury market, Alice Ferraz is one of the country's most formidable fashion connectors.
Ferraz launched Brazil’s first network of bloggers, called F*hits. F*hits hosts 220 Brazilian influencers, hand-picked by Ferraz and ranging in age from 18 to 50, which garner over 40 million unique visitors — the biggest online audience of a beauty and fashion website in South America. “I really like real fashion coming from blogs. It creates an authentic desire. A woman my age, for example, can look at my blog for inspiration and have immediate access to the clothes I am wearing,” she told BoF.
Ferraz previously founded a fashion PR agency, Ferraz Moda, securing traditional media placements for brands like Marc Jacobs , Caudalie and Moda Operandi . She also helped to create Brazil’s first social media degree at Centro Universitário Belas Artes, a private university in São Paulo.