Ari Seth Cohen is the creator of Advanced Style, a street style blog documenting, in his words, the “fashion and wisdom of the senior set.” Cohen’s blog was made into a best-selling book of the same name in 2012, followed by a colouring book and 2016 sequel "Advanced Style: Older & Wiser." In 2018, he published "Advanced Love," which featured 40 profiles of older couples from across the globe.
Cohen’s grandmothers were his best friends growing up; as a result, he “noticed a lack of older people in fashion campaigns and street style sites.” One of the Cohen’s grandmothers, who attended graduate school at Columbia University, told the young Cohen to move to New York if he wanted to be creative. The blogger duly began his photographic career when he moved into New York City in 2008, “as a way to better connect with older people.”
Cohen is passionate about his subjects and society’s treatment of older people. He has spoken at a conference on abuse of the elderly, attending with one of his subjects. “I think that people neglect, forget, or ignore older people and don’t realise their worth. They don’t realise that they still want to be heard and that they still have a lot to offer.”