For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

{alt missing}

Ata Te Kanawa

Co-Founder, Miromoda Models

The co-founder of Miromoda advances the careers of fashion talent from Maori and other underrepresented communities in New Zealand while championing indigenous design.


Ata Te Kanawa is the co-founder and project manager of Miromoda, the Indigenous Maori Maori Fashion Apparel Board (IMFAB), an organisation whose mission is to advance the status of New Zealand’s indigenous Maori designers and other fashion industry talent. Since launching Miromoda in 2008, she has advocated for greater diversity and inclusion in modelling by establishing an agency representing talent from Maori and Pasifika communities as well as those of Polyeurasian (mixed Polynesian, European and Asian) heritage. 

Te Kanawa produces Maori fashion events, including the Miromoda Showcase at New Zealand Fashion Week in Auckland, and an annual design competition. In addition to her work in fashion, she has helped forge a path for Maori people in other creative industries, generating business opportunities while advocating for the return of toi iho, a trademark of authenticity and quality for Maori arts. Formerly, she published Tu Mai magazine, a bi-monthly publication exploring Maori perspectives on politics, fashion, lifestyle, art and business.

Vital Statistics


New Zealand

New Zealand
Member since

Similar Profiles

Stephanie Phair

Chairman & Chief Strategy Officer, British Fashion Council & Farfetch

Ari Emanuel

Chief Executive Officer, Endeavor

Cecilie Thorsmark

Chief Executive, Copenhagen Fashion Week

Hannah Jones

President, Nike Variant Labs & Former Chief Sustainability Officer, Nike

What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

Presented by Snapchat