As the managing director of New York's 10 Corso Como, Averyl Oates works closely with the luxury concept store's founder Carla Sozzani while running the US store. Prior to starting in June 2017, Oates was commercial director in charge of fashion divisions at Galeries Lafayette.
Oates built up extensive retail experience working in managerial positions in luxury design houses and high profile retail outlets. Having completed a bachelor's degree in music, Oates turned to retail shortly after her graduation, securing a role as a buyer at multi-brand store Club 21.
In 1998, Oates moved to New York, joining Donna Karan International as general merchandising manager and subsequently vice president. Following a brief tenure at Emanuel Ungaro in Paris, Oates returned to London in 2001 as general merchandising director of Harrods, before moving to Harvey Nichols in 2005, where she remained until 2012.
She also briefly worked as commercial director of the short-lived luxury start-up Luxup, alongside Harriet Quick of British Vogue, in early 2012.
Joining Galeries Lafayette in 2013, Oates oversaw the Parisian department store's product offerings within its men’s, women’s, children’s and accessories divisions, along with store layout and strategic merchandising. She was also charged with the position of deputy commercial director within the group’s department stores, overseeing the group’s expansion into countries such as China.
Oates helped establish a more fashion-forward aesthetic for the store’s clothing departments, which have faced competition from other leading department stores such as Printemps. She stepped down from her role after only a year and a half at the store, following the completion of the Autumn Winter 2015 buy.