As Condé Nast’s new chief executive, effective January 2016, Robert A. Sauerberg Jr will lead fashion’s most famous publishing company. The executive joined the company as executive vice president in 2005. The long-time president of Condé Nast stepped out of the shadows to emerge as Charles Townsend's successor in recent years.
In 2015, Sauerberg took on much more operational responsibility and orchestrated a major company shake up — replacing the chief financial officer and taking direct control of ad sales, hiring new publishers for Wired, Vanity Fair and GQ, while investing in video content — as he leads Condé Nast’s evolution into a digital-savvy multi-media publication business. In July 2015 the company saw web traffic grow 47 percent from the previous year.
Sauerberg was instrumental in developing both Vogue.com’s online strategy and Condé Nast’s evolution of Style.com into an e-commerce destination, migrating its editorial content into a new site: Voguerunway.com. “We are investing into it and expanding it to create that as our premium digital fashion destination. It’s about getting behind Vogue.com and taking much of the content at Style.com and bringing that content and the audience over to Vogue,” Sauerberg told BoF.
Sauerberg wants to cement Condé Nast’s position as a premium media company. “That has to get firmly established,” he told Digiday, “Our job is to explain to the advertising community and consumers how we’re carving out this position, why we’re doing it and showing them everyday that we’re truly premium.” He is especially focused on changing the company’s culture, nurturing brands across the board and sharing insights between them to harness the full potential of each independent publication.
Previously group president of consumer marketing at Condé Nast, Sauerberg has extensive experience and insight into the magazine publishing world. Prior to his appointment at Condé Nast, he was chief finance officer of The New York Times Magazine Group for nine years from 1991 to 2000, moving on to Fairchild Publications in the role of chief operations officer until 2005. In addition, Sauerberg has a BSBA in finance from the University of Arkansas and an MBA from Mercer University.