Operating under the name ‘Bryanboy,’ celebrity fashion and style blogger Bryan Grey Yambao is widely recognised for penning one of the most influential blogs within the fashion industry. Launched in 2004 from his parent’s home in Manila, the Philippines, Yambao was one of the first to leverage the informal media and the wide scope of the internet to forge a dedicated outlet for personal fashion expression and has been credited with pioneering the candid tone of voice employed by style bloggers, along with self-styled ‘editorial’ photoshoots. In 2007, Yambao was awarded the accolade for best fashion and lifestyle blog at the Philippine Blog Awards and has since grown to a global audience and currently counts over 1.4 million unique hits per month.
Yambao’s international status rose in 2008 following a video post entitled Leave Marc Jacobs Alone. This caught the designer's attention, and in 2008 Marc Jacobs named his popular BB bag in honour of the Filipino blogger and Yambao has since held a prominent position in the front row of the Marc Jacobs' show at New York Fashion Week. In 2009 Yambao was also invited to sit front row at Dolce & Gabbana and has since become a staple at fashion weeks around the world. The flamboyant fashion aficionado has since featured on the panel of reality show America’s Next Top Model and is represented by IMG.