{alt missing} Instagram

Camila Coutinho


What is the BoF 500?

The BoF 500 is the definitive professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of The Business of Fashion, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research.


Camila Coutinho is a Brazilian fashion blogger and one of the country’s biggest influencers for luxury and aspirational consumers alike through her blog “Garotas Estúpidas” and collaborations with brands such as Dior and Harrods.

In 2006 Coutinho, still a fashion design student at DeVry University, created her blog “Garotas Estúpidas” — named after the singer Pink’s “Stupid Girls” song — to cover celebrity style and fashion tips. The blog quickly garnered a cult following for its mix of high fashion and street style. Coutinho has since launched a Youtube channel, where she has interviewed personalities like Gisele Bündchen and Kaya Scodelario, and authored the book "Estúpida, eu?" (Stupid, Me?), which was published in 2018 and recounts her experiences in building a business from initially blogging as a hobby.

Today she is Brazil’s biggest fashion blogger, with an Instagram following of over 2 million on her personal style account, and 1 million on her blog. She was the first Brazilian digital influencer to join The Society Management, and has worked with luxury brands including Harrods, Dior and Jimmy Choo. In 2014, she featured in Meghan Trainor’s music video "Lips Are Movin.”

Coutinho was also awarded the Best Blogger award at Glamour’s Generation Awards in 2016.

Share This Profile

Vital Statistics

2 October 1987



Similar Profiles

Nicole Warne

Founder, Gary Pepper Girl

Jessica Michault

Senior Vice President of Industry Relations, Launchmetrics

Aimee Song

Founder, Song of Style

Ekaterina Mukhina

Editor-in-Chief, Elle Russia