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Campbell Addy


The photographer, director and publisher is known for casting, showcasing and representing underrepresented talent — especially Black and queer identities — through his work.


Campbell Addy is a photographer, director and publisher, predominantly representing Black and queer identities through his work.

He has become one of fashion’s most in-demand fashion photographers as he challenges the industry’s old perceptions of beauty. He is also the founder of biannual arts and culture publication Nii Journal as well as casting and modelling agency Nii Agency, both of which are celebrations of diversity and under-represented talent. 

The Ghanaian-British started considering a career in photography as a teenager, when he literally stumbled across works by fashion photographers Nick Knight , Norman Parkinson and Irving Penn while stacking books in his school’s library during detention. He went on to graduate from Central Saint Martins in 2016 and held his first solo exhibition in 2017. His work has been featured in British Vogue, and on the covers of i-D and Dazed. Addy has photographed big names like Kendall Jenner , FKA Twigs and Tyler, the Creator. 

His photography has appeared in i-D, Vogue, Financial Times, Time, The Wall Street Journal and Rolling Stone Magazine, among others. He received the New Wave British Fashion Award in 2018 and 2019, and joined Forbes’ 30 under 30 list in 2021. His first book “Feeling Seen,” which opens with a forward by British Vogue’s Edward Enninful , was published in April 2022. 

Vital Statistics

19 March 1993

United Kingdom

United Kingdom
Member since

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What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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