Cédric Charbit is the chief executive of Balenciaga and a member of Kering's executive committee. He joined Balenciaga as CEO in November 2016, tasked with further accelerating the brand’s international growth. His appointment to the helm one of the most directional and exciting brands in the industry — one year after Demna Gvasalia took over from Alexander Wang as artistic director of the house — evidenced Kering's confidence in his abilities to successfully commercialise Gvasalia’s talent.
Charbit, a graduate of ESC Toulouse Business School, began his career in 2001 working as a luxury fashion buyer at the Printemps department store. He climbed the ranks, eventually becoming the sales associate director at the retailer. In 2009 he moved to Pucci where he served as associate purchasing director, before joining Saint Laurent in 2012 as a product strategy director. In May 2016 he was appointed as the house’s executive vice president of product and marketing.
In November 2016, it was announced Charbit would succeed Isabelle Guichot at the helm of Balenciaga, reporting directly to François-Henri Pinault, chairman and chief executive of parent company Kering. He aims to make the brand a billion-euro company. As of May 2018, Balenciaga was Kering's fastest-growing brand and Pinault flagged the company as on-track to reach its goal of €1 billion in annual sales.