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Christine Beauchamp

President, Amazon Fashion

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Biography

Christine Beauchamp became president of Amazon Fashion in June 2017, taking the reins of the e-commerce giant’s fashion division as it continues to steal market share from fashion players and ramp up its data-driven private labels.

Beauchamp began her career in 1992 as an analyst at Goldman Sachs and consultant at the Boston Consulting Group, where she remained until joining L Brands as senior vice president of commercialisation in 2003. She eventually rose to chief executive of Victoria’s Secret Beauty. In 2008 she left L Brands to head up Ann Taylor as brand president, and later became a founding partner at private equity group Protea, a New York-based private equity fund which invests in a curated portfolio of small- to mid-sized new luxury lifestyle fashion brands. Beauchamp was tapped as global brand president for the brands Lauren, Chaps, American Living and Ralph for the Ralph Lauren  Group in 2016, and re-joined BCG in 2016 as senior advisor.

In May 2017, Beauchamp was hired to head up Amazon as president of Fashion. Since her appointment, the e-commerce player has partnered with Calvin Klein on a series of pop-ups, launched several trend-driven private labels, including Goodthreads and The Fix, and rolled out tech-driven features like Prime Wardrobe and Echo Look.

Beauchamp has a degree in Politics from Princeton University and an MBA from Harvard Business School.

She formerly served as a member of the Board of Directors of Step Up Women’s Network, a US non-profit organisation dedicated to connecting and advancing women and girls, and a member of the executive committee of Angel Vine VC.

Career

Amazon Fashion

Amazon Fashion

President

2017 - Present

BCG

BCG

Senior Advisor

2016 - 2017

Ann Taylor

Ann Taylor

Brand President

2008 - 2016

L Brands

L Brands

Chief Executive, Victoria's Secret Beauty

2003 - 2008

Goldman Sachs

Goldman Sachs

Analyst

1992

BCG

BCG

Analyst

- 2002

Education

Princeton University

Princeton University

Harvard Business School

Harvard Business School

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Vital Statistics

Born
1970
Nationality

United States

Location
United States

Honours

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