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Daniel Lalonde

Chief Executive, Design Holding

The executive has overseen SMCP’s $2 billion IPO in 2017 and turned the company into a global juggernaut.


Daniel Lalonde currently serves as chief executive of Design Holding. He joined the Milan-based design group from SMCP in November 2021.

Lalonde began his career as working at a management consultancy in Paris. He then became managing director of Häagen-Dazs Europe's retail-store division, soon rising the ranks to become president and chief executive of Nespresso North America and then chief operating officer of Nespresso globally.

In 2002, he began a 10-year professional path with LVMH Group in New York, initially as president and CEO of LVMH Watches & Jewellery North America, building the Tag Heuer watch brand into a market leader. He then became president and CEO of Louis Vuitton North America and in just five years turned LV into the number one luxury brand on the market, thanks to strong strategic moves, new flagship stores, the launch of e-commerce and creative partnerships.

In 2010, Lalonde returned to Paris to serve as Global President & CEO of Möet & Chandon and Dom Perignon. In 2012 he served as international president at Ralph Lauren , before joining SMCP in 2014 as CEO  and director for the French multi-brand group which includes Sandro, Maje, Claudie Pierlot and Fursac. Under Lalonde's leadership, SMCP became a leading player in accessible luxury through a global expansion and a strategic multi-channel approach including digital transformation. These investments led the company to surpass a €1 billion revenue milestone and it being listed successfully on Euronext Paris.

Under his leadership, SMCP went public at a $2.5 billion valuation and expanded globally, with 1,332 stores and sales of €912.4 million in 2017.

Lalonde holds an MBA from INSEAD, where he currently serves on the board of directors and has received a bachelor’s of mathematics from the University of Waterloo in Ontario, Canada. He has lectured at Harvard Business School and Columbia University.

He lives in Paris with his wife and three children.

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