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David James

Creative Director, DJA

Best known for his long-time collaboration with Prada, he helped many leading luxury brands shape their visual identities.

Biography

David James is the creative director at London-based creative agency DJA. Appointed at Prada in 1996, David James oversaw the campaigns and printed communications of one of fashion’s most distinctive and directionally imperative brands, as well as continuing his successful art and design consultancy David James Associates (relaunched as DJA in 2011) serving clients like Chloé, Dior, and Dunhill.

From 2005, James spent a decade at AnOther magazine, ending his tenure as creative director in 2015.

James’ collaborations with photographers, including Cedric Buchet and Steven Meisel , for Prada’s advertising campaigns, dismissed the lines between art and fashion photography and achieved cult status. Prada’s lauded entry into fashion film was another step for the creative. “The idea of fashion being defined by photography, as it’s been for decades, is over,” James told Creative Review. “We are starting to see a new phase where fashion will be defined by film.”

The art director is also known for use novel use of materials. For each of Prada’s runway shows, James and his team create invitations that surprise and actively engage their recipients, through choice of materials and the inclusion of a required action to read them.

His other signature is typography; in partnership with Gareth Hague, the designer began releasing typefaces, under the name "Alias Foundry" in 1996. James and Hague have created typefaces for Ghost, Monsoon, The Sunday TimesAnOther and AnOther Man.

James left school at 16 and moved to Edinburgh to join design agency McIlroy Coates. He moved to London in 1986 to work at The Fine White Line and set up his own agency a year later, aged 25, which he relaunched as DJA in 2011. Initially, he designed record sleeves for musicians Boy George and Soul to Soul, before shifting focus to fashion in the '90s. 

Career

AnOther Man

AnOther Man

Creative Director

2007 - Present

London, United Kingdom

DJA

DJA

Founder

Vital Statistics

Nationality

United Kingdom

Location
United Kingdom
Member since
2013

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What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.