David Vivirido and Francesco Sourigues like to use the term “power-woman,” along with the descriptor “woman on top.” That’s how the duo sums up both the subject matter and target audience of their new magazine, Vamp, which launched in early 2014.
Vivirido and Sourigues, who hail from small towns in Spain and Argentina, respectively, cut their teeth in the heady editorial scene of London of the early 2000s, working as assistants and freelancers for titles such as The Face, Arena, and Dazed & Confused. Sourigues got his start as a stylist; Vivirido in PR.
But finding the British fashion magazine scene cliquey and unreceptive to their sensibility, they decided to forgo London and create their own publication, following only their own rules, far away from the city’s established system and aesthetic codes.
“We couldn’t launch a magazine in London. It wouldn’t have survived because of the views we had and the editorial scene at the moment, so we thought, ‘Ok, let’s channel our vision through a different country, an emerging country,” they told BoF. And while the market for fashion magazines in the UK was crowded and competitive, Spain was hungry for new titles, so Vivirido and Sourigues decided to relocate to Barcelona. While Vivirido handles marketing, PR and advertising, Sourigues is in charge of layout, art direction and graphic design.
Launched in 2006, when Vivirido and Sourigues were both 25 years old, Hercules was the duo’s first brainchild. At the time of its inception, the bi-annual men’s fashion magazine was brazenly devoted to celebrating beautiful men, in and out of very expensive clothes in dream-worthy locations. It was a bold, sexy and unabashedly aspirational proposition. And while the concept may have been risky, it’s paid off. While still a niche title, Hercules now sells in 39 countries around the world, with a particularly strong commercial presence in the United States.
Their latest endeavour Vamp features profiles and portraits of women at the top of their game, as well as strong, yet refreshingly unconceptual fashion spreads shot by emerging photographers, all in a straight-forward aesthetic that hearkens back to American fashion imagery from the 1970s and 1980s. “It’s about inspiring women with stories about other successful women. It’s not another magazine for fashion people; it’s for real women, power-women, women on top, who like beautiful things — clothes, hair, skin,” Sourigues says.