{alt missing}

Demet Mutlu

Chief Executive, Trendyol

Demet Mutlu's Live Mosaic

Share This Profile

Vital Statistics

Nationality

Turkey

Location
Turkey

Honours

Related People

Domenico De Sole

Chairman, Tom Ford International

Chris Morton

Co-Founder & Chief Executive, Lyst

Allen Yang

Co-founder and Chief Executive, VIPStore

Links

website
trendyol.com

209 Followers

twitter
twitter.com/demetsmutlu

2498 Followers

linkedin
linkedin.com/in/demetmutlu

1824 Followers

Biography

Since founding online Turkish e-tailer Trendyol in June 2009, entrepreneur Demet Mutlu has raised over $50 million in external funding from venture capitalists Tiger Global and KPCB. The first Turkish entrepreneur to receive an investment from KPCB, Mutlu has become internationally recognised for her business acumen and in 2011 was listed in Fortune magazine’s list of ‘Most Powerful Women Entrepreneurs’.

Following her graduation from New York City University, where she obtained the highest GPA in the economics department, Mutlu undertook a number of brand management positions with companies such as Altria, Proctor & Gamble and Reckitt Benckiser before pursuing an MBA at Harvard Business School in 2008. Inspired to start Trendyol after a family holiday in Turkey, Mutlu dropped out of the MBA programme, bootstrapping $300,000 of her own funds to launch the fashion portal.

 

Built on the same flash sale format as Gilt and Vente-Privée, the site offers a selection of international and domestic Turkish fashion and accessory brands through ‘boutiques’ that hold sales for a limited number of days. In June 2011 Mutlu launched her own in-house label Milla, the designs of which are voted on by Facebook fans, before the most popular ones are put into production. The site currently counts over 5.8 million members.

An advocate for Turkish start-ups, Mutlu has invested in Peak Games and is part of the Global Shaper programme of the World Economic Forum.

Career

Trendyol

Trendyol

Chief Executive

2009 - Present
Istanbul, Turkey

Reckitt Benckiser

Reckitt Benckiser

2007 - 2008

Procter & Gamble

Procter & Gamble

2006 - 2007

Education

New York University

New York University