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Diana Opoti

Founder, Diana Opoti PR

What is the BoF 500?

The BoF 500 is the definitive professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of The Business of Fashion, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research.

Biography

The Kenyan television producer and fashion consultant is becoming the nexus for pan-African fashion industry initiatives and one of the continent’s most ambitious industry leaders, having launched Kenya’s first fashion consultancy and PR firm.

Born in Nairobi, Opoti studied PR and communications at Daystar University, before hosting Africa Rising on Africa Magic Plus, and later co-hosting ZindukaSasa on Citizen TV. She then went behind the screen to produce the Patricia Show and Mashariki Mix.

Her shift into fashion was accidental, stemming from the desire to showcase African talent to a wider audience. Opoti began working on Designing Africa, a TV show that documented the new generation of emerging designers across the African content, and raised her profile as a champion for the continent’s fashion market.

This led to the wildly successful 100 Days of African Fashion campaign on social media, that saw Opoti travel the continent collecting locally made, innovative design pieces, which she showcased in 100 different outfits on her Instagram account.

After receiving increasing enquiries from fashion companies, Opoti transformed her media consultancy Artemis Media into Kenya's first PR consultancy focusing exclusively on services for the fashion industry.

She is currently working on the launch of Designing Africa Collective, a multi-brand African designer retail store aimed at facilitating the strategic market entry of fashion and homeware brands in Nairobi, set to open in October 2017.

In 2014 Opoti was listed as one of Africa’s most influential 100 people of the year by the New African. She has also featured in CNN’s African Voices programme.

Education

Daystar University

Daystar University

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Vital Statistics

Born
1983
Nationality

Kenya

Location
Kenya

Honours

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