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Dirk Standen

Digital Creative Director, W Magazine

What is the BoF 500?

The BoF 500 is the definitive professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of The Business of Fashion, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research.

Biography

Dirk Standen is renowned for his role as the editor-in-chief of the new defunct Style.com and his role as the digital creative director at W Magazine, where he worked closely with the publication’s editor Stefano Tonchi , overseeing digital strategy. When Condé Nast debuted its creative agency, 23 Stories in early 2015, Standen was quickly recruited from W to join the agency as its new editor-in-chief. Established to produce content for Condé Nast’s range of titles, Standen led the creative agency with his close links to Condé Nast until leaving the role in 2018.

During his longtime tenure as editor-in-chief of Style.com, Standen established the Condé Nast-owned media brand as the most popular industry and consumer destination for show imagery, now in real-time, as well as introducing new content streams and overseeing the media brand’s expansion into print.

Style.com was an early up taker of the street style phenomenon, retaining two of its earliest proponents, Scott Schuman and Tommy Ton , driving considerable traffic to the site, and raising their industry profiles all the while. The site has also experimented with ‘instant gratification,’ its term for e-tail partnerships with designers.

Standen has contributed to GQ, Details, Tatler, Food & Wine, and The New York Observer. Standen joined Condé Nast Digital in 2003 as Deputy Editor. He has won the Magazine Publishers of America digital awards, a Webby award, and Min's 2011 Best of the Web Awards.

Career

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United States

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United States

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style.com
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instagram.com/styledotcom

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