For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

{alt missing}

Dirk Standen

Digital Creative Director, W Magazine

Taking charge of W’s online operations, the former editor in chief of made the website an essential industry resource during his long-time tenure.


Dirk Standen is renowned for his role as the editor-in-chief of the new defunct and his role as the digital creative director at W Magazine, where he worked closely with the publication’s editor Stefano Tonchi , overseeing digital strategy. When Condé Nast debuted its creative agency, 23 Stories in early 2015, Standen was quickly recruited from W to join the agency as its new editor-in-chief. Established to produce content for Condé Nast’s range of titles, Standen led the creative agency with his close links to Condé Nast until leaving the role in 2018.

During his longtime tenure as editor-in-chief of, Standen established the Condé Nast-owned media brand as the most popular industry and consumer destination for show imagery, now in real-time, as well as introducing new content streams and overseeing the media brand’s expansion into print. was an early up taker of the street style phenomenon, retaining two of its earliest proponents, Scott Schuman and Tommy Ton , driving considerable traffic to the site, and raising their industry profiles all the while. The site has also experimented with ‘instant gratification,’ its term for e-tail partnerships with designers.

Standen has contributed to GQ, Details, Tatler, Food & Wine, and The New York Observer. Standen joined Condé Nast Digital in 2003 as Deputy Editor. He has won the Magazine Publishers of America digital awards, a Webby award, and Min's 2011 Best of the Web Awards.



2005 - Present

2003 - 2005

Vital Statistics


United States

United States
Member since

Similar Profiles

Tim Blanks

Editor-at-Large, The Business of Fashion

Godfrey Deeny

International Editor-in-Chief, Fashion Network

Misha Janette

Founder,, Stylist & Writer

Matthew Schneier

Features Writer, New York Magazine

What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

Presented by Snapchat