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Dominique Oliver

Founder & Chief Executive, Amaro

The financial analyst-turned-entrepreneur founded one of Brazil’s biggest fashion retail success stories with his direct-to-consumer brand Amaro.


Dominique Oliver is the founder and chief executive of Amaro, a São Paulo-based direct-to-consumer clothing brand that was founded in 2012 and has since gained popularity in the Latin American region.

Oliver was working in New York as a financial analyst for investment bank Houlihan Lokey in 2008 when he noticed the business potential of e-commerce retail models, particularly in emerging markets such as Brazil. In 2012, after moving to São Paulo and starting to learn Portuguese, he wrote the business plan for Amaro, Brazil's first digitally native vertical brand.

Oliver sought co-founders in childhood friend Lodovico Brioschi — who also became the company’s chief operating officer and chief financial officer — and Roberto Thiele, the chief technology officer who devised the name Amaro by running a script of possible word combinations. Born as an online-only fashion brand in 2013, it launched its first brick-and-mortar space in São Paulo and today operates 14 stores. It has grown to over 420 employees.

Born and raised in Switzerland, Oliver came from a family that heavily encouraged entrepreneurship. Oliver’s father became Amaro's first investor in 2012, and the company has raised three equity rounds since.

Amaro has doubled in size annually since 2012 and is expected to deliver 1.5 million pieces of clothing in 2019. The brand has 630,000 Instagram followers and a net promoter score (NPS) of 80 — the highest in Brazil’s fashion and retail industry.

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What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.