Re-appropriating iconic fashion campaigns in his image making, Instagram artist Doug Abraham, better known as Bessnyc4, has quickly gained a cult following in the fashion scene. In just a few years, his aesthetic has led him to work with high-profile clients such as Adidas, Dior and Barney's New York.
Having studied sculpture in San Francisco, Abraham relocated to New York in 1994 to enrol at Hunter College, studying combined media. As a means to pay off his student loans, Abraham began creating show jewellery for designers like Anna Sui and Alexander McQueen . In 2000, Abraham began designing his own line of fine jewellery named Bess.
In 2002, he opened a physical store in the former location of Keith Haring’s Pop Shop in Soho, New York. In 2008, Abraham expanded his Bess line to include apparel, which was immediately picked up by Barneys New York . Abraham and his team first looked to Instagram to create his now famous images to accompany the launch of the apparel brand. In 2014, his work was recognised by the CFDA, after being nominated for the CFDA Award for Fashion Instagrammer of the Year.
In addition to Instagram, Abraham has been hired to do commercial work for a slew of brands. In 2015, he was recruited by Barney's New York to create imagery for Givenchy's Spring/Summer 2016 lookbook. For Marc Jacobs 's Spring/Summer 2016 runway collection, he was commissioned to rework old cinema imagery to create the 'Screaming Lady' print, which became a prominent piece in the collection. In 2016, Abraham collaborated with Adidas for their campaign to relaunch the classic 'Gazelle' sneaker, in which he reinvented an iconic image of a young Kate Moss shot in the early 1990s. Other commercial clients of his include Courrèges and Calvin Klein .
Today, Abraham is represented by Creative and Partners and lives in Rockaway, New York with his wife and three children.