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Eugene Souleiman


The monumental stylist has worked many runway shows and now serves as the Global Creative Director for Wella Professional.


The east London born Hairstylist Eugene Souleiman, the current global creative director of care & styling for Wella Professional,  has worked with fashion’s finest photographers both editorially for over three decades. He has collaborated with them on campaigns for Calvin Klein , Balenciaga, Givenchy, Fendi, Jil Sander , Lanvin, Hermes, Yohji Yamamoto , Donna Karan , Alberta Ferretti , Guerlain, Giorgio Armani Cosmetics, Rimmel and the Gap.

After dropping out of art studies 1982, Souleiman’s career took off through a job centre placement that set him on the path towards becoming apprentice hairdresser. He would soon learn the ‘Sasson way’ from Trevor Sorbie, and would work closely with Sorbie for nearly 10 years. Souleiman’s career has seemn him work at many of hair’s most successful companies. In 1998 Souleiman briefly worked with at Toni & Guy, which he would leave to become co-creative director of Bumble and Bumble in 1999, he was then approached to join the Vidal Sasson team as editorial director, where he would remain until his appointment as creative director fo Tecni.Art/L’Oreal Professionnel, before moving onto Wella Professional. 

In addition, the hairstylist has created runway hair looks for Dolce & Gabbana, Dries Van Noten , Celine, Chanel, Chloe, Ann Demeulemeester , Louis Vuitton , Rick Owens , DSquared2, Kenzo, Lanvin, Issey Miyake Stella McCartney , Viktor & Rolf, Valentino, and Hussein Chalayan, Jeremy Scott and The Row,  among many more.

Souleiman regularly contributes to Dazed and Confused, i-D Magazine W, Harper’s Bazaar, Another Magazine, Arena, Arena Homme Plus, Numero, Self Service , V Magazine, L’Uomo Vogue, Numero, Self Service, and the New York Times.

The hairstylist believes, “people should have fun with hair, it grows and changes all the time. And it’s only hair, really” In his hands it isn’t, it is much, much more. 

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What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.