A K-pop Star, and one of Asia’s most popular celebrities, G-Dragon’s chameleon-like style has won him the admiration of Karl Lagerfeld and Jeremy Scott . G-Dragon had become such an influence within the fashion industry that in 2014 LVMH invested over $50 million in YG Entertainment, the music label that represents him. In 2016 he launched his own brand PEACEMINUSONE, a project he runs with his stylist Gee Eun.
The rapper has sat front row for brands like Lanvin and Saint Laurent , but it was his appearance at Chanel’s casino tables at the label’s haute couture Autumn/Winter 2015 show that secured his status at the top of the fashion pyramid.
G-Dragon, whose real name is Kwon Ji-yong, has been in show business since childhood, but it wasn’t until 2006, when he debuted as the frontman of K-Pop group Big Bang, that he shot into the spotlight. Almost overnight the band had a monumental impact on the Korean music industry, and G-Dragon quickly attracted attention for his eclectic outfits and fashion-forward taste. Often mixing high-end labels like Dior and Givenchy with streetwear brands like Ambush and KTZ, the artist’s looks are routinely disseminated across social media. His digital influence in Asia is impressive; designers have seen their sales rocket in the region after G-Dragon has posted images of him wearing their creations to his Instagram.