For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

{alt missing} Chic Magazine

Graciano Guichard Michel

Chief Executive, El Puerto de Liverpool

The general director of Mexican department store chain Liverpool has expanded into the wider Latin American region, and acquired clothing chain Suburbia from the Walmart group.


The chief executive of Mexican retail giant El Puerto de Liverpool, Guichard is transforming the department store chain into a regional Latin American player.

The group has a string of acquisitions in the Latin American region, including the Central American retailer Regal Forest in 2010, and the Chilean department store chain Ripley in 2015. April 2017 saw the company purchase clothing chain Suburbia, which operates about 120 stores, from Walmart Mexico.

Guichard began his career as manager in the banking group Invex Controller in 1991. The entrepreneur also led the development of fabric distribution company M Lambert.

He joined El Puerto de Liverpool, the mid-to-high end retailer which operates the largest chain of department stores in Mexico, in 2000 as director of the commercial division. Upon becoming chief executive in 2015, he began a more aggressive expansion strategy which would include acquisitions abroad and in new markets, to raise its profile against competitors such as El Palacio de Hierro.

Guichard has recently announced the group would invest $320 million to add 11 more department store branches to the already significant Liverpool portfolio.


El Puerto de Liverpool

El Puerto de Liverpool

2000 - Present

Mexico City

Invex Controller

Invex Controller

1991 - 2000

M. Lambert

M. Lambert

Vital Statistics



Member since

Similar Profiles

Dickson Sezto

Chief Executive & Chairman, Urban Revitalization Force Group

Liliya Rakh

Founder, Sauvage Group

Vittorio Radice

Vice-Chairman, La Rinascente

Asya Mkhytaryan & Dmitriy Ievenko

Co-Founders, Asthik Group, Ienki Ienki

What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.