Guillaume Meilland is the design director of men's ready-to-wear at Salvatore Ferragamo , reinvigorating the Florentine fashion house following Massimiliano Giornetti’s departure as the brand’s creative director.
Meilland’s career took off after finishing a degree at ESMOD Paris, cutting his teeth designing menswear for Louis Vuitton in 2002. He subsequently took over men’s sportswear design for Yves Saint Laurent and then went to Lanvin, where he worked for eight years as senior menswear designer.
Meilland’s appointment at Ferragamo in November 2016 followed an interim period after Massimiliano Giornetti’s 16-year stint at the fashion house. Meilland joined Fulvio Rigoni and Paul Andrew , who were appointed design director for womenswear and footwear respectively. The trio are tasked with reviving the brand in a departure from a single creative director in charge of the three divisions.
“The designer has found his place in the Ferragamo world — and a place for his Ferragamo man in the wider world beyond the house. He is a man who does not scream fashion, nor does he want to. He is classic, in a resolutely contemporary way. He is understated yet lively,” said BoF contributor Angelo Flaccavento of Meilland’s second collection for the house.