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Guillaume Meilland

Design Director, Men’s Ready-to-Wear, Salvatore Ferragamo

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Meilland is the new design director of men's ready-to-wear at Salvatore Ferragamo, in charge of reinvigorating the Florentine fashion house following Massimiliano Giornetti’s departure as the brand’s creative director.

Meilland’s career took off after finishing a degree at ESMOD Paris, cutting his teeth designing menswear for Louis Vuitton in 2002. He subsequently took over men’s sportswear design for Yves Saint Laurent , and went to Lanvin, where he worked for eight years as senior menswear designer.

Meilland’s appointment at Ferragamo in November 2016 followed an interim period after Massimiliano Giornetti’s 16-year stint at the fashion house. Meilland joined Fulvio Rigoni and Paul Andrew , who were appointed design director for women’s wear and footwear respectively. The trio are tasked with reviving the brand, in a departure from a single creative director in charge of the three divisions.

“The designer has found his place in the Ferragamo world — and a place for his Ferragamo man in the wider world beyond the house. He is a man who does not scream fashion, nor does he want to. He is classic, in a resolutely contemporary way. He is understated yet lively,” said BoF contributor Angelo Flaccavento  of Meilland’s second collection for the house.

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