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Hiroshi Onishi

President & Chief Executive, Isetan

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Hiroshi Onishi was made president and chief executive officer of Isetan department store in 2012 after the death of former chief executive and chairman Nobukazu Muto in 2010. Isetan was formerly a publicly-traded department store chain based in the fashionable Shinjuku district of Tokyo, but was delisted in 2008 when it merged with Mitsukoshi, a rival chain, to form a joint company called Isetan Mitsukoshi Holdings.

Isetan has branches throughout Japan and East Asia, including Thailand, Singapore, and China. It was founded in 1886 and its flagship store, the Shinjuku branch, is considered one of the most influential and fashion-forward department stores in Japan, often stocking emerging designer labels and products. Behind the main store, an entire other location is dedicated to menswear, known as Men’s Isetan.

In recent years, sluggish economic conditions and recent consumption tax hike have made the department store look further afield into other categories and geographies, with tourism dollars from China an increasingly important part of the revenue stream. Onishi has envisioned an entire floor dedicated to tourism dollars in the Shinjuku flagship in the future. In 2013, the department store revamped its women’s fashion floor and plans to renovate its home and children’s floors to maintain shoppers’ interest.

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