For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

{alt missing}

Jenna Lyons

Former President & Creative Director, J.Crew

The bespectacled designer gave J. Crew both mass appeal and a cult fashion following with her mixed prints and ‘geek chic’ aesthetic.


While president and executive creative director of J. Crew Jenna Lyons was widely recognised as the creative force behind the American retail chain’s phenomenal rise from floundering catalogue chain to one of the most coveted fashion brands in the US. Appointed to creative director in 2008, then president in 2010, Lyons oversaw the brands successful image overhaul in its stores, marketing campaigns and clothing designs. Championed by the likes of Michelle Obama and Anna Wintour , J. Crew also launched its first retail outlet in Britain in 2013. 

An alumnus of Parsons New School of Design where she obtained a Bachelors degree in Fine Arts, Lyons undertook an internship at Donna Karen before joining J. Crew’s creative design team as a junior designer in 1990. In 2003, after a steady ascension to vice president of women’s design, Lyons, under the direction of newly appointed CEO Mickey Drexler , began seeking a new design direction for the floundering store, bringing in new styles and re-shaping the brands identity through collaborations with designers such as Prabul Garung and footwear brand Sperry Topsider. She stepped down from the J. Crew helm in April 2017, exiting after 26 years with the specialty retailer.

A style icon in her own right, Lyon’s is regularly featured in magazines such as Lucky, Glamour and InStyle and on street style blogs for her quirky androgynous aesthetic. In 2013, Lyons was also featured in Time magazines list of "100 Most Influential People." 


J.Crew Group, Inc.

J.Crew Group, Inc.

President and Creative Director

1990 - 2017


Parsons School of Design

Parsons School of Design

Vital Statistics


United States

United States
Member since

Similar Profiles

Tom Ford

Creative Director, Tom Ford & Chairman, CFDA

Stephen Gan

Founder, Fashion Media Group; Creative Director, Elle

Thakoon Panichgul

Designer, Thakoon

Alexander Wang

Creative Director & Chairman, Alexander Wang

What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.