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Johnny Dufort

Casting Director, Barbara Nicoli & Leila Ananna

The British photographer’s bleached and digitally manipulated aesthetic has quickly become a new fashion favourite among the likes of Vogue, Gucci and Louis Vuitton.


Credited with a distinct ability to craft digitally raw and surrealist imagery, Johnny Dufort is a photographer breaking into the fashion industry as part of a new wave of talent. The Cornwall native, London-based photographer is quickly gaining attention in the industry with his old school portraiture captured in a style dubbed by Dazed as “undone glamour”, and tapped by i-D, Balenciaga and Stella McCartney .

Born in Bristol, Dufort moved to London in 2007 and cites London’s bustling skateboarding scene — which has bred the likes of Palace and Supreme — as one of his points of attraction. Before pursuing photography, Dufort studied at the Falmouth College of Fashion and Design, though with no intentions of entering the fashion industry professionally. While taking up assistant jobs in photography, Dufort crossed paths with the notable fashion photographer David Sims who introduced the young photographer to fashion. Dufort soon transitioned into shooting for fashion publications such as the Modern Matter Magazine.

By 2019, Dufort’s list of clients has included Tom Ford , Stella McCartney, Gucci and Louis Vuitton, and his work has featured in publications such as Vogue, AnOther Magazine, Document Journal, Dazed and Arena Homme+. Dufort has cited a roster of artists such as Paul Simon and David Lynch as sources of inspiration behind his bleached and digitally manipulated aesthetic. He also credits parts of his visual identity to stylists he has collaborated with, such as Lotta Volkova of Vetements and Haley Wollens.

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What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.