For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

{alt missing} Getty

Kaia Gerber


The daughter of supermodel Cindy Crawford is quickly climbing the Gen Z fashion ranks, fronting campaigns by Miu Miu and Marc Jacobs Beauty.


The 17-year-old model made waves in the fashion industry with her classically beautiful looks, and has numerous high-fashion campaigns and magazine covers under her belt. The daughter of supermodel Cindy Crawford and model-turned-businessman Rande Gerber, the youngest Gerber-Crawford scion has been the face of Chanel and boasts 4.3 million Instagram followers.

After signing to IMG models in July 2015, Gerber hit the ground running. Her commercially-versatile, classic look has already landed her advertising gigs in the fashion and beauty markets. Her first campaign was for cult luxury jewellery and accessories brand Chrome Hearts; that same season she starred in Alexander Wang ’s Spring 2016 ads, and fronted Miu Miu’s summer 2016 eyewear campaign. Marc Jacobs revealed Gerber as the face of its beauty line for Spring 2017; shortly after she was also cast in the brand’s 10th anniversary advertising for its best-selling fragrance Daisy.

In 2018 Gerber collaborated with the late  Karl Lagerfeld  to create the KarlxKaia collection; which was her first collection. In the same year, she was awarded Model of the Year at The Fashion Awards.

Gerber has landed spreads in Interview, Vogue, Pop Magazine and Self Service. Her first magazine cover was with her mother Crawford for Vogue Paris April 2016 issue and a similar joint cover for Vogue Netherlands Winter 2016 edition followed a few months later. Her first solo cover was for Vogue Paris February 2018. She has also appeared on the covers of Vogue Paris, Vogue Italia and i-D, and scored runway shows for the likes of Valentino, Chanel and Saint Laurent.

Before signing to IMG, Gerber had dipped her toes into the world of modelling. She made her modelling debut aged 10, starring in Young Versace’s first ever campaign. A few years later her and her brother Presley were shot by Bruce Weber for the Autumn/Winter 2015 issue of Carine Roitfeld ’s CR Fashion Book, starring in an aptly named “Kid Royalty” story.

Vital Statistics

3 September 2001

United States

United States
Member since

Similar Profiles



What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.