As vice president of Dior’s marketing and communications ventures in India, Kalyani Chawla oversees the luxury brand’s market positioning, PR activities and product placements with high profile Indian celebrities.
A prominent figure within India’s society circle, Chawla was initially appointed as Dior’s brand ambassador in 2006, on the launch of the label’s first store within the capital city of Delhi. Sharing the position with other global luminaries such as Princess Beatrix of Spain, Chawla acted as a ‘visual summary’ of the Dior woman in India, helping to project an ideal for consumers to identify with and securing high-society patrons within her social group. The luxury label operates two stand alone stores within the Indian continent, with Chawla playing an integral role in building the label’s network.
Chawla, an experienced retail and manufacturing entrepreneur, began her career working as a marketing representative and correspondent for the Indian Express, a national daily, looking after their four very diverse magazines, following her graduation from university with a Bachelors in Commerce. Having launched a leather crafting business and bric-a-brac boutique in Calcutta, Chawla moved to Dehli in the late 90’s where she launched her own leather goods exporting company. Despite the company’s slow start Chawla eventually secured orders from the likes of Jimmy Choo, Zara and Harrods. The business continued for over fourteen years during which a chance encounter with Regis Rimbert, former general manager of LVMH Moet Hennessy in West Asia and India, led Chawla being approached by Dior to act as brand ambassador, and to also work on press and communications.