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Kerim Ture

Co-Founder & Managing Partner, Modanisa

The Turkish entrepreneur has built a vast e-commerce platform selling modest fashion at accessible prices that appeals to style-conscious consumers around the world.


Kerim Ture is the co-founder and chief executive of Modanisa, a modest fashion e-tailer based in Istanbul, Turkey with an increasingly global customer base. Having launched the platform in 2011 with the aim of improving the available offering to an underserved market segment, he has helped reinvigorate the modest fashion category for trend-conscious consumers and expanded the range of fashion-forward styles available at accessible prices from both private label and third-party brands.  

Having expanded the firm’s global footprint, Ture has developing localised language sites for many national markets in the Middle East, Europe, Asia and North America. In 2019, analysts cited by the Financial Times estimated that annual revenues for Modanisa were $120 to $150 million. By September 2022, Ture and his partners had raised over $45 million in seven funding rounds, according to data from Crunchbase. Since then, he has deployed high-profile marketing campaigns like those with brand ambassador Halima Aden . The Turkish-born alumnus of Boston University was listed as one of the "Top 50 Leaders of Global Islamic Economy" in the 2020 edition of Islamica 500.






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Boston University

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What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.