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Kevin Jiang

President of International Business,’s international business president has secured several high-profile luxury brand clients as the e-tailer battles key rivals in a bid to dominate China’s online fashion market.


Kevin Jiang is’s president of international business, managing the Chinese e-commerce giant’s key relationships with brand clients across the fashion, beauty and luxury goods industries in Europe, North America and Asia. After joining the firm in 2018, he secured an impressive list of brand partners for the platform, including Prada, Louis Vuitton, Dior, Bulgari, Berluti, Givenchy Beauty and Tory Burch , at a time when’s race with arch-rival Alibaba’s Tmall platform was heating up. He is credited with introducing a more flexible negotiating style and new cooperation models such as a WeChat mini programme option to supplement’s established wholesale and marketplace channels.

Prior to joining, Jiang was vice president at Beijing-based Sasseur Group, a premium outlet mall developer, and held similar roles at Chinese department store and outlet mall chain PCD Stores Group and private equity firm Grosvenor Vega China Retail Fund. Earlier in his career, he worked at management consulting firm Bain and Company in Shanghai, after leaving an engineering firm in the US. Jiang has an MBA from Northwestern University’s Kellogg School of Management and a Master’s degree in civil engineering from Clemson University, both in the US, and a Bachelor’s from Tongji University in China


President of International Business


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What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.