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Kim So-hee

Founder & Chief Executive, Nanda

The eBay reseller-turned-fashion entrepreneur has made Korean fashion and beauty a global export with her labels Nanda and 3CE.


Kim So-hee is the entrepreneur behind Nanda, which, since its conception in 2004, has turned into a group of Millennial- and Gen-Z-friendly brands that helped put Korean style on the map.

So-hee’s business started out as a web mall called Nanda, which she launched aged 21 with the help of her aunt and mother. By 2016, the company was making a net profit of $20.4 million from sales of $101 million with a total of three brands: clothing lines Stylenanda and KKXX as well as beauty company 3CE.

Through its distribution partnership with Asos, Stylenanda has become a key player in turning Korean women’s style into a global export, as has 3CE in Korea’s fabled beauty industry.

3CE has become the group’s biggest cash cow, amounting to 69 percent of its overall revenue. In 2018, L’Oréal bought a controlling stake in the whole group in a deal that the Korean Economic Daily estimated to be worth $375 million.

With over 86,000 Instagram followers as of July 2019, So-hee is an influential figure in her own right. In 2018, she featured on Forbes’ “The Emergent 25 Asia's Latest Star Businesswomen.”

Vital Statistics


Korea, Republic of

Korea, Republic of
Member since

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What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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