For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

{alt missing}

Kotaro Sawada

President & Chief Executive, Zozo

The leader of Zozo has helped global brands extend their reach in the Japanese market by launching a new luxury e-commerce platform and a portfolio of high-tech support services.

Biography

Kotaro Sawada is the president, chief executive and representative director of Zozo Inc. The group operates one of Japan's largest fashion e-commerce platforms Zozotown and several fashion technologies including Wear, a smartphone app for sharing styling and outfits, and 3-D body shape and skin tone measurement tools dubbed Zozosuit, Zozomat and Zozoglass. Sawada laid the groundwork for Zozotown’s luxury e-commerce platform Zozovilla, which launched in 2021 selling dozens of high-profile international brands, and is credited with securing them as partners.

The Yokohama-born executive started his career at NTT Data Corporation after graduating from Waseda University in the faculty of science and engineering. After gaining experience at two consulting firms, in 2008 he was appointed representative director of Start Today Consulting Co (a subsidiary of Start Today Co Ltd which was renamed Zozo Inc in 2018). Sawada became chief executive of Zozo in 2019, taking the reins from the company’s charismatic founder Yusaku Maezawa. Sawada’s more down-to-earth approach is said to have brought a different working culture to the firm as it embarks on more high-tech ventures and fashion industry innovations such as Made by Zozo, a production support service to reduce excess inventory risk, and Zozo Next, its dynamic R&D lab. 

Career

Zozo

Zozo

2019

Vital Statistics

Born
15 December 1970
Nationality

Japan

Location
Japan
Member since
2022

Similar Profiles

Reni Folawiyo

Chief Executive & Founder, Alara

Armand Hadida

Founder and Artistic Director, L'Éclaireur

Lauren Santo Domingo

Co-Founder, Moda Operandi

Pete Nordstrom

Co-President, Nordstrom Inc.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

Presented by Snapchat