As general manager of apparel at Tmall, the B2C platform of Alibaba Group, Liu Xiuyun oversees a Chinese fashion e-commerce behemoth and has introduced international brands including Uniqlo and Burberry to the local market.
Xiuyun began her career at the publisher China Machine Press, rising to vice president of its economics and management books branch. In 2005, she moved to Amazon.cn, holding management positions in its books division and later, sports and outdoor.
She landed at Tmall in 2012, initially leading its footwear business, and then moving to apparel. Through China’s largest B2C e-commerce platform, Xiuyun has introduced global fast fashion and luxury brands to the market, including Uniqlo, Forever 21, Zara, Burberry, Hugo Boss and Swarovski.
She has also pushed the e-commerce player into to South Korea, entering Strategic partnerships with the Korean Fashion Association and Dongdaemun Commerce Group, to bring more Korean brands onto the platform.