As President of Tmall fashion and luxury at the Alibaba Group, Jessica Liu oversaw a Chinese fashion e-commerce behemoth and introduced international brands including Uniqlo and Burberry to the local digital market.
Liu began her career at the publisher China Machine Press, rising to vice president of its economics and management books branch. In 2005, she moved to Amazon.cn, holding management positions in its books division and later, sports and outdoor.
She landed at Tmall in 2012, initially leading its footwear business, and then moved to apparel. Through China’s largest B2C e-commerce platform, Liu introduced global fast fashion and luxury brands to the market, including Uniqlo, Forever 21, Zara, Burberry, Hugo Boss and Swarovski.
She also pushed the e-commerce player into to South Korea, entering Strategic partnerships with the Korean Fashion Association and Dongdaemun Commerce Group, to bring more Korean brands onto the platform.