Known for her pivotal role as executive producer of 2015 documentary “The True Cost,” Livia Firth is also the founder of Green Carpet Challenge, a project that aims to raise the profile of sustainability and social welfare by encouraging celebrities to wear ethical designs at high profile events and catapulting sustainable style into the spotlight.
In 2009, Firth established Eco Age, a consultancy firm that provides bespoke sustainability solutions for brands looking to improve their supply chain. Eco Age clients include luxury names like Chopard, Erdem, Stella McCartney and Gucci, as well as non-fashion companies like Welltower, the FA and Wembley stadium. As global ambassador for Oxfam, she has shone a spotlight on the major issues within the fashion industry and importance of ethical fashion.
Firth is a self-described professional agitator. “I don’t want to be a spectator in my life,” she said upon being awarded the UN Leader of Change award in 2012. “When you are in control, it means you can take responsibility.”
In 2014, herself and husband Colin Firth were given an honorary award at the German Sustainability Awards. “Livia is fearless, she’ll pick up the phone to anybody,” said Anna Wintour of Firth’s philanthropy. “The wonderful thing about Livia is that it’s very personal to her.”
Firth is also a women’s rights campaigner, having launched The Circle — an advocacy group working to overcome poverty and empower women around the world — with Annie Lennox. “Livia is like one ginormous PowerPoint of electricity,” said Lennox. “If there was ever a giant radiator of fabulousness, it’s Livia”
“She doesn’t stop. If you say no, she asks again. I admire that,” said Tom Ford . “She’s driven by a cause that she believes in, she’s driven to create ethical fashion.”