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Lolita Jacobs & Jean-Baptiste Talbourdet-Napoleone

Co-Founders, Jacobs + Talbourdet-Napoleone

Since founding their namesake creative agency in 2016, the married couple have applied their artistic and strategic know-how to brands such as Zara, Lacoste and Nina Ricci.


Lolita Jacobs and Jean-Baptiste Talbourdet-Napoleone are the eponymous founders of creative studio LJBTN. The duo’s open, diverse and refreshing approach to pushing the envelope in their work has earned them the esteem of industry insiders and brands including Zara, Lacoste and Nina Ricci.

Established in 2016 and represented by Art Partner, LJBTN specialises in image strategy for brands in a number of sectors. Clients on the agency’s roster include Zara, Lacoste, Balmain, Ami and French newspaper supplement M, Le Magazine du Monde, of which Talbourdet-Napoleone is creative director.

Jacobs is a seasoned stylist and consultant, previously serving as image director for brands such as Chloé and Courrèges.

As well as being business partners, Talbourdet-Napoleone and Jacobs are a couple. They married in Saint Tropez, France in July 2018, seven years after meeting in Parisian club Le Montana.

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