Lorraine Candy was appointed editor-in-chief of Elle UK in 2004; during her first five years the publication one ten awards, including Candy’s consecutive wins of the BSME women’s monthly Editor of the Year award, in 2009 and 2010.
Candy’s editorship of Elle UK has seen the magazine increase its fashion content, take on board unexpected writers, including Nick Hornby and Rebecca Miller, and woo more controversial and commercial cover stars.
She joined Elle from Cosmopolitan where she was editor-in-chief. Prior to Cosmopolitan, Candy’s career was spent working on newspapers, beginning aged 16 when she took her first job at her local newspaper, The Cornish Times. She would go on to be a features writer at the Daily Mirror, columnist for the Daily Mail, The Sun’s women’s editor and features editor at The Times, where she was also appointed deputy editor of the paper’s Saturday Magazine, and oversaw the supplement’s re launch.
Candy told The Guardian "I always say I am a journalist because that's what I'm trained as.” Accordingly she demands newspaper standard interviews, refusing copy and picture approval, seeking to cut through PR focused puff.“ My absolute priority is making the magazine worth the money for the reader."