Lotta Volkova is one of the key figures behind Vetements’ rapid climb through the ranks of Paris's fashion establishment. As the in-house stylist for Vetements and Balenciaga, her aesthetic, which takes style cues from post-Soviet street culture, alt-punk and fetishism, has proved to be one of the most influential in recent seasons.
Volkova was born in Novosibirsk, Russia when the country was still part of the Soviet Union. Raised by a naval captain father who would bring her presents from around the globe, Volkova was exposed to foreign cultures from an early age and dressed in clothing from Germany and Japan.
After leaving her hometown of Novosibirsk at the age of 17 to study art and design at London’s Central Saint Martins, Volkova became a fixture on the thriving club scene in the British capital. Creating her own clothes, Volkova began to dress herself and her friends. Starting her post-punk-inspired label, Lotta Skeletrix, in 2004 Volkova attracted a handful of stockists including The Pineal Eye and Dover Street Market London, where she met Rei Kawakubo . After a brief stint as a designer, Volkova relocated to Paris in 2007, shifting her focus to styling. Commissioned to style her first photo shoot by German fashion photographer Ellen von Unwerth , Volkova’s styling career advanced quickly.
Volkova was introduced to her closest collaborator Demna Gvasalia through a mutual friend at a party. While at the event Gvasalia showed her some lookbook images of an early Vetements collection. Although intrigued by the clothing Lotta was left unimpressed by the styling, a fact she shared with the designer, who responded by asking her “Why don’t you style it then?” Today, Volkova plays an integral part in developing the creative vision behind Vetements, Gosha Rubchinskiy , Sies Marjan and Gvasalia's newly reborn Balenciaga. At Vetements she is involved in the casting, the styling and also consults oh the collection.
Besides serving as a stylist, muse and model for Gvasalia, Volkova has styled for numerous industry-leading fashion publications like System Magazine, Man About Town, Re-edition, Dazed, i-D, V Man and Document.